Word: merida
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Dates: during 1940-1949
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Hard Times. Some of the worried aristocrats in Merida's little country club might well have concluded that this was where they came in. In twelve years after World War I, International Harvester Co. and other U.S. makers of binder twine used war surpluses to force henequen prices down from 20? to 2? a Ib. The millionaires of Mérida, whose fortunes kept castles in Spain and France as well as along Mérida's broad Paseo de Montejo, went broke. The Cámaras turned their mansion at Mérida into a hotel...
...Corp.'s protest to C.A.B. on transatlantic competition (see above) was not matched by its rough-&-tumble row with a competitor in Mexico. The competitor: Aerovias Braniff, S.A., affiliate of the U.S.'s Braniff Airways Inc. (TIME, April 16). The battleground: the route from Mexico City to Merida via Vera Cruz, where Braniff made its first flight on July...
...Mexican subsidiary, Compañia Mexicana de Aviacion, S.A., which protested loudly against the operating permit granted to Braniff by the Minister of Communications. When protests failed, C.M.A. resorted to deeds. The resulting intercompany battle that marked the first round-trip Braniff flight from Mexico City to Merida was in the best swashbuckling tradition of business below the border...
Rough Flights. At Merida, a cavalcade of automobiles carrying a welcoming committee of local bigwigs was ignobly stopped at the airport gates. Armed guards once warned Braniff employes that they would be arrested for trespassing if they attempted to enter the field to service their plane. At Vera Cruz, where a Braniff plane arrived after dark, C.M.A. fieldmen refused to switch on the landing lights. At both Merida and Vera Cruz, Braniff passengers were forced to use the planes' cargo boxes in place of landing stages. They toted their own baggage, picked their way through barbed-wire fences...
...organize a Mexican company, operated by Mexicans, and paying more than lip service to the Mexican economy. For himself he asked for a fair return on his investment, a traffic hookup between his two airlines. This brand of Yankee business easily won Mexican favor, plus route privileges to Tampico, Merida, Vera Cruz...