Word: meridien
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...Zillion-Dollar Frittata with caviar, $1,000, at Norma's, in New York's Le Parker Meridien Hotel...
...Cost of the Zillion Dollar Frittata, an omelet at New York City's Le Parker Meridien hotel that contains six eggs, lobster meat and 10 oz. of sevruga caviar...
...essence, hotels are creating sub-brands, says marketing professor Chekitan Dev of Cornell University's School of Hotel Administration. "It's a subtle form of brand extension, with separate decor, separate signage and sometimes separate uniforms," he says. Le Meridien, a hotel chain based in London, adapted this thinking with the launch of Art + Tech, a design concept geared to sophisticated travelers who demand a stylish ambience as well as the latest in technology. The Lingotto property in Turin, Italy, built within a former Fiat factory, features an entirely separate Art + Tech building...
...result, nearly every high-end chain is expanding. The Shangri-La, Oberoi, Le Meridien, Hyatt and Taj chains are either upgrading or searching for new properties. In Rajasthan, for example, which shares a border with Pakistan, the ritzy Amanresorts International is opening two exclusive destinations, one a tented camp near a famous tiger reserve and the other, a hotel inside a palace in the so-called Blue City of Jodhpur, where virtually all the buildings are painted the same bright...
SPLASHING OUT If your budget is up to doing the Golden Triangle in style, consider a night or two at Le Meridien Baan Boran, for a room with a great view. Perched on a ridge amid some 160 hectares of bamboo and teak, every room offers stunning vistas of this intersection of nations?and you're safely removed from the tacky tourist mayhem and noisy "longtail" boats below. The Meridien's impeccable service and graceful traditional architecture moved the Tourism Authority of Thailand to proclaim it northern Thailand's best hotel. Prices start at $55 for a room...