Word: merkur
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Dates: during 1980-1989
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...that Ford may be turning into more of a marketing and importing company than a manufacturer. The experts fear that Ford, by subcontracting so much of its work, could conceivably become a hollow firm lacking the skills to build a car from start to finish. Ford imports its luxury Merkur from West Germany and intends to bring in other autos from Mexico, Australia, Brazil and Taiwan. Next year Ford plans to begin importing a minicar called the Festiva, which will be manufactured by Kia, the automaker's South Korean partner. Ford just missed winning another major ally when it failed...