Word: merlots
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...massage with Merlot? A soak in Sauvignon? A new beauty treatment is derived from the seductive if scientifically iffy idea that the grape's potent antioxidants can outwit the aging of the skin. Vinotherapy, as the process is called, was developed by the French (of course!) at the Caudalie Vinotherapy Spa in Bordeaux, where devotees indulge in body scrubs made from crushed Cabernet grape seeds or soak shoulder-deep in a barrel of spring water and grape extract. In the U.S., Napa Valley's Fairmont Sonoma Mission Inn & Spa, below, has couples sip wine in a brass tub filled with...
GROSSMAN: "I've been writing on technology for seven years, and what I love is capturing the exact moment when a beautiful idea--skis that think! spillproof pants!--turns into reality. Twenty years from now we'll say, 'Remember when you used to spill Merlot on your pants and they'd get stained?' This is the moment when 'now' turns into 'used to.' And that's great for me--I'm an incorrigible wine spiller...
...flight Bordeaux; today, with a wide selection, it sells more than any other U.S. retailer. At the same time, Andrew catered to Costco's bargain hunters, introducing boutique wines at attractive prices--for example, Chateau Salitis, a French blend of Grenache and Syrah with dollops of Cabernet and Merlot. The vintner produces just 5,000 cases a year, nearly all of which Andrew snaps up. "It's a wonderful little wine," he says. Price: $6 a bottle. Costco's maximum markup is 14% above its wholesale cost, compared with 35% to 40% at a typical wine shop...
Moramarco's acquisitions for Canandaigua are aimed at easing the company away from the jug-wine market toward the least expensive varietals--wines labeled Cabernet, Merlot, Chardonnay and such--selling at $3.50 to $5, and the slightly more expensive premium wines priced at $7 or more. This move upmarket is happening across the industry, from the behemoth Gallo to medium-size upscale wineries that must increase revenue or fall victim to takeovers--particularly in Napa, whose prestigious name puts it on the wish list of every ambitious wine company in the world...
...variety of tasty wine coolers for the kids. Not many women see getting falling-down drunk as a feminist statement, but plenty find drinking a good way to get along with the guys. In a corporate culture in which deals are often closed over multiple martinis or glasses of Merlot, the lone sipper of club soda risks looking like a latter-day Carrie Nation. And while the feminist foremothers aimed to make men more like women--nicer, that is, and sober--today's alpha gals aspire to resemble the men, warts and hangovers included...