Word: merlots
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Kevin H. Meyers, Hasty Pudding thespian, was the loudest audience member with his glass of Kenwood merlot. After informing the crowd that he’d “been having some wine” (get out!), Kevin presented some haikus that, charitably, fell under a loose definition of “haiku.” “This Spring I’ll wear high heels / I make a hideous girl / but that’s OK,” he told he audience. And he was right...
...drink, there’s a bottle of Ernst and Julio Gallo merlot and a thermos of Dunkin’ Donuts coffee. Don’s mother has brought a Tupperware container of her usual toffee-and-chocolate cookies—the same ones that she says once won her the title of “most valuable player” at an especially uneventful Harvard football game...
...lame and everyone has a paper due the next day and a resume to pad. No one has the time to enjoy the simpler pleasures in life: the rich, loamy taste of a Guinness pint, the bubbly bite of a gin and tonic, the subtle musk of a fine merlot. Put bluntly, no one has time to just chill out and have a drink...
...riskier Geddes move was planting new vineyards with grapes used in popular blended wines. One result: Frescobaldi's '97 Lamaione, which Wine Spectator calls "a monster Merlot." Says Geddes: "In the changing world of wine, branding is more important, and recognition comes from being in places like Wine Spectator...
...Tuscan estates. A shared board develops marketing and distribution strategies, and winemakers from each company collaborate on the wines. The resulting lines are designed to compete at three different price levels, an essential for mass competition in the global market. Luce is made from a blend of Sangiovese and Merlot grapes grown entirely in Montalcino. Its limited production of 11,000 cases a year sells out within 60 days, retailing for about $75 a bottle; 17,000 cases of Lucente, the next rank down, disappear at $28 a bottle. Danzante, with fewer quality constraints, yields 150,000 cases. Since...