Word: merlots
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...ever acknowledge in a Sox player. As a Minnesotan exiled to this East Coast Elba, I was at best an agnostic in Red Sox Nation - a non-believer who found the franchise and its fans a little too precious. The local liquor stores carry "Schilling Chardonnay" and "Manny Being Merlot." In my days as a sportswriter, I had nosed the bouquet of many a Sox player, and never thought of pairing one with Brie...
...bottle and up--is on a tear, with sales growth averaging more than 30% over the past three years. Bill Stevens, wine-division manager at Silicon Valley Bank, expects pricey wine to continue to grow at a double-digit pace, with grape shortages in all premium areas except Merlot...
...insufficiently macho, is making wine under the Jeff Gordon Collection label. Working with a vineyard and a winemaker in Calistoga, Calif., Gordon is producing small quantities of a Carneros Chardonnay and later this year he'll have two more varieties ready for market - a cabernet sauvignon and a merlot. Gordon considers wine a personal passion separate from his NASCAR persona and he's proud to point out that his chardonnay is on the wine list at the renowned French Laundry restaurant in Napa Valley. But even he admits, "I guess I've always leaned toward a fan that is more...
...spent their time in suites and luxury trailers. But the most telling sign that NASCAR is outgrowing its good-ole-boy, moonshine-running roots was the spectators in the Nextel Fan Zone, who didn't hesitate to plunk down $50 a bottle for a limited edition commemorative cabernet merlot etched with a Daytona Speedway logo...
...Lexington, N.C., vineyard into a racing enthusiast destination. He markets to race fans with his Fast Track Wine Club and RCR (Richard Childress Racing) collection bottles, and NASCAR fans stop in for tastings during race season. This year he will release the Childress Classic, a checkered flag-labeled cab merlot blend aimed at the first-time wine drinker. He's also going to put his vineyard logo on a few cars. "Wine can be intimidating," he explains. "But if fans see it on a race car, they'll feel more of a connection...