Word: merman
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Perry Como Show (Sat. 8 p.m., NBC). Guest: Ethel Merman (color...
Abiding Passion. Piloting Continental is President Robert Six, 49, a burly Californian who is not only a Man of Distinction (1947) for Calvert whisky but for Ethel Merman, his musicomedienne (Happy Hunting) wife. With a Westerner's derring-do, Six has dabbled in oil wells, uranium and chemicals, hunts elk in Colorado, backs shows on Broadway (Will Success Spoil Rock Hunter...
Added to the three carryovers are three new musicals that rely heavily on lively, lavish productions and name stars: Happy Hunting offers the unmuted brass of Ethel Merman, Bells Are Ringing the smart dumb-blonde antics of Comedienne Judy Holliday, and Li'l Abner the howling hillbillies of Dogpatch plus a display of a lot of a few girls. "There has been a return to the old form of musicals," says Oscar Hammerstein II, looking back over the season to date, "shows with irresponsible, gay books that are fast and lively...
...increase their chances of hitting a homer, producers are relying more than ever on advance ticket sales. By far the best way to peddle tickets before opening night is to hire a name star, e.g., Ethel Merman, whose cult is large and enthusiastic. Twelve backers, including NBC, coughed up $450,000 to provide Merman with Happy Hunting. As anticipated, she drove her sputtering vehicle to solvency before the first-night curtain. The advance sale: $1,500,000. Part of this take came from theater parties, a growing force on Broadway, which trade tickets for contributions to charity. (Happy Hunting drew...
Louis Sobol Show (Mon. 9:30 p.m., ABC). Jimmy Durante and Ethel Merman kick off a new variety series...