Word: merricks
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With demonic determination, Merrick has established himself as the great master of theatrical mass production. Since 1954, he has presented 37 commercial shows on Broadway. Other producers have been more prolific; Roger Stevens and his associates turned out about 100 shows in 14 years. But to the horror of his rivals-who keep insisting that theater is an art because they don't know how to run it as a business-Merrick has produced 22 moneymakers and eleven smash hits. On an investment of $7,000,000, Merrick has grossed $115 million and shown a net projected profit...
...everybody agrees. "Merrick is not the right doctor for this Invalid," says a producer. "He's a quack who's got the patient hooked on drugs." Merrick's critics-a cast of thousands-ad mit that what can be done by industrial methods, he does well: the package is attractive, the contents safe-but unoriginal. "The man's not creative," a director says. "He's a packager and an importer." .All but four (The Matchmaker, Maria Golovin, Milk Train, I Was Dancing) of the 19 Merrick shows that originated in America were musicals or comedies with more Merrick than merit...
Destination Sickness. Merrick's supporters reply that his energy and enterprise have transported to the U.S. many of the most important dramas of England's new Elizabethans. Furthermore, they contend that Merrick's angles and bangles and broad Broadway way have revived the allure of live theater for thousands who had come to think that actors are just people who live in a tube. And finally, they add defiantly, Merrick is far more than a show-off showman. If his vaulting ambitions do not o'erleap, he may even be remembered as a considerable theatrical re former...
...quite do that, but at least she had a little money. Her name was Lenore Beck, and her mother had died six months before, leaving an estate of $116,319.66. Soon after the wedding, the young couple took off for New York, where David changed his name to Merrick: a cross between Margulois and Garrick, the name of the most famous 18th century English actor. He never looked back. At 54, Merrick still hates his home town so violently that when he flies west he refuses to fly TWA because he thinks TWA planes pass over St. Louis...
Fanny-or Bust. The David Merrick who arrived in New York in 1939 looked like the last man in the world who would ever conquer Broadway. Shy and alarmingly thin, he had a bleeding ulcer and shed "a faint greenish glow." But he was shrewd, and he decided to case the joint before he tried to take it over. One day he called on Producer-Director Herman Shumlin and invested $5,000 in The Male Animal. Merrick made $18,000 on the deal, and by watching rehearsals and eavesdropping on conferences he also accumulated valuable experience. Six years later, after...