Word: merricks
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People, Not Courses. Genial, chunky Abe Sachar, 63, found his ailment matched by Jews across the country. Brandeis was too new to have alumni, but generous gifts flowed in from "foster alumni." They ranged from Crooner Eddie Fisher, who set up two music scholarships, to Broadway Producer David Merrick, who gave Brandeis a slice of Gypsy. Today Brandeis is a $24 million complex of more than 50 handsome buildings, including a 750,000-volume library and three ultramodern chapels for Jews, Roman Catholics and Protestants...
Some startled readers remembered that the seven critics, on the average, had been considerably less than ecstatic about Merrick's show. But what ho? Beside each name there was a photograph. The seven faces were somewhat unfamiliar. The man pictured beside the name of Howard Taubman bore little resemblance...
...York Times. But he was Howard Taubman all right-an audio-equipment salesman on Lexington Avenue. Next came a rather handsome likeness of Walter Kerr, not Walter F. Kerr of the Herald Tribune, of course, but Walter J. Kerr, a manufacturers' representative. So on down the line, Merrick's version of Richard Watts, the ever smiling cherub of the New York Post, was a Negro who works as a printing supervisor with the Blue Cross. Merrick explained later that he had selected this particular Richard Watts because "there isn't one critic who is a Negro, which...
Limp Spirit. To round up his personal critics' circle, Merrick and Pressagent Harvey Sabinson used telephone directories and similar sources. They took the shadow critics to the show, and Merrick claimed that all of them liked it. The shades were fed and pampered at Sardi's and the Plaza. "We all worked on their statements," says Pressagent Sabinson...
...Merrick submitted the ad to five of the seven newspapers, and all but the Trib turned it down. The Trib would have, too, but its advertising department was apparently asleep in the subways. When the Trib finally woke up, the ad was thrown out. Although New York's Better Business Bureau squarely opposed Merrick's antic, the real critics themselves thought it was funny. Said John Chapman of the Daily News: "Hilarious...