Word: merv
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...MERV GRIFFIN SHOW (CBS, 11:30-1 a.m.). Special guest is Mrs. Rose Kennedy...
...August, when it first got into the late-night talk show competition, CBS bannered its promotion campaign, "Give the Kid a Break." The kid was Host Merv Griffin, chosen to challenge NBC's champ, Johnny Carson, after clicking on daytime game shows and a syndicated afternoon talk series. By last week, it appeared that the kid was the kind that drooped without daylight...
...Merv seemed lusterless after dark; his whoopee all seemed to come from an aerosol can that went poof. In the latest ratings, Carson was more securely than ever the nation's midnight idol, commanding a healthy 37% of the audience, compared with a measly 15% for Griffin. ABC's Joey Bishop is third, with 12%. The remaining 36% of the viewers are watching old movies and other shows scheduled by independent channels and network-affiliated holdouts...
...nothing but talk, talk with Johnny Carson and Joey Bishop. But movies no longer automatically grab a big audience and, more to the point, talk shows are cheap to produce and show large profits. Last week it became talk, talk, talk as CBS offered its own late-night interviewer, Merv Griffin...
...MERV GRIFFIN SHOW (CBS, 11:30 p.m.1 a.m.). Host Merv Griffin, long popular in a syndicated talk show, goes network five nights a week, as CBS tries to buck the competition of NBC's Johnny Carson and ABC's Joey Bishop...