Word: mervin
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Dates: during 1960-1969
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...fringed pate, Cranston looks like a latter-day Ichabod Crane, and his campaign style is reminiscent of Sleepy Hollow. Nonetheless, he holds a substantial lead over Rafferty in recent surveys, despite the fact that G.O.P. Presidential Candidate Richard Nixon appears to be far ahead of Democrat Hubert Humphrey. Recently, Mervin Field's California Poll gave him a lead of 47% to 35%, with 13% undecided and 3% in the "won't vote" category. There is likely to be an extraordinary amount of ticket splitting; Pollster Don Muchmore found that 28% of California's Republicans aim to cross...
...Mervin Field poll released last week showed that California voters believe that Muskie does more for the Democratic ticket than Spiro Agnew does for the Republican. All told, 11% of the state's Republicans think that Agnew weakens their ticket, while 17% consider him an asset. Only 6% of the Democrats think Muskie hurts the ticket, while 25% consider him an asset...
...beaten up. Whatever the ultimate outcome, the signature validating will scarcely have begun when the Republicans meet in Miami Beach, and the campaign could thus damage Reagan's hope for the nomination. In any case, Reagan is not likely to lose all that much luster at home. A Mervin Field Poll last week showed that if a recall election were actually held, Reagan would be returned to office with a 2-to-l plurality, higher than the one that made him Governor two years...
...serious impact. In a discussion of the causes of last year's ghetto riots, the Kerner Report suggested that the enticements of TV commercials, "endlessly flaunted before the eyes of the Negro poor and the jobless ghetto youth," were an important inducement to the state of unrest. Opinion Researcher Mervin Field goes so far as to suggest that commercials constitute "a looter's shopping list...
...have called for state control of polls, or outlawing them altogether, but that would probably amount to unconstitutional censorship of what has become a lively branch of journalism. Polls are here to stay, and pollsters have an obligation to make them even more honest and accurate. Gallup, Roper, Crossley, Mervin Field, Joe Belden and others have begun a drive for self-regulation, calling on their colleagues to disclose exactly what question was put to how many people, as well as when and where...