Word: mervin
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...toothed language, make a virtue of Dole's familiarity, his room-temperature manner and his gift for legislative dealing. When the Election Monitor asked which candidate had the best chance of beating Bill Clinton, Dole came out ahead. "Buchanan just sends off so many sparks," says California-based pollster Mervin Field. "If ever somebody polarized the public, it's Buchanan. He's given a new definition to the word polarizing...
Family values is a peculiar ingredient in this year's campaign. California pollster Mervin Field says, "The public has a limited amount of problem space in their heads . . . If you're at a rally and you're worried about losing your job, you don't care to hear about family values." But the historian Christopher Lasch remarks, "To see the modern world from the point of view of a parent is to see it in the worst possible light." The deeper energy in the values argument arises from that parent's perspective upon the future. It makes them angry...
...outweighing any specific issue is the cumulative impression made by the sheer number of them. Says Mervin Field, conductor of the respected California Poll: "If it was just marital infidelity, ((voters)) might have excused that, but the cumulative weight of that and everything else is too much. The degree of uncomfortableness is increasing day by day." Even while endorsing Clinton last month, former President Jimmy Carter lamented that the "volume and repetition of charges against him have created an image that he's not $ trustworthy" -- most unfairly, in Carter's view...
...like worrying over the young, the aged, the sick and the environment. Surveys show that women are perceived to be better than men on these issues, as well as to have higher ethical standards and greater honesty. "Our stereotype," says Democratic Colorado Congresswoman Pat Schroeder, "is finally in." Pollster Mervin Field goes further, predicting that the 1990s will be the "decade of women in politics...
Still, Feinstein, 56, has the edge in personal magnetism and the advantage of being the first woman to run for Governor in a state that counts 700,000 more women than men among its 13.4 million registered voters. A Mervin Field poll last week showed that Feinstein, who has already been advertising heavily on television, had shot ahead of Van de Camp, 42% to 38%, and Wilson as well, 46% to 43%, after trailing both by as much as 18 points in October. Concluded Los Angeles political columnist Joe Scott: "Before, it looked like an easy slam dunk...