Word: mervyn
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...Robe (RKO), from Lloyd Douglas' bestseller, will be filmed in Technicolor at a cost of $3½ to 4 million, will run 3½ to 4 hours, and will be directed by Hit-Guarantor Mervyn LeRoy (Random Harvest, Madame Curie). ¶ The Miracle (Warner), based on Max Reinhardt's hyperpituitary Gothic superspectacle, is budget-estimated by Producer Wolfgang (son of Max) Reinhardt at $3,000,000. Biggest casting problem: an actress adequate for the double role of nun and Madonna. The film will be in Technicolor, and will run the better part of four hours...
...book owes much of its punch to Illustrator Mervyn Peake, whose line drawings (see cut, p. 101) blend Tenniel fantasy with George Grosz bitters...
...Hollywood Oboler was described as "all the Dead End Kids put together." He badgered Escape's Director Mervyn Le Roy endlessly about studio technique, until Le Roy finally told him to watch through a camera finder and he would demonstrate a storm scene. As soon as Oboler had his eye glued to the finder, Le Roy cued technicians to drench him with cinema rain...
Outspoken, aggressive little Director Mervyn Le Roy lost none of the story in transposing it to the screen. Even the saccharine qualities of Norma Shearer are skillfully tempered to fit the regenerated Countess. Only Robert Taylor, unfairly injected into big-league competition, falls behind the pace. But Director Le Roy's combination is too strong to be defeated by this single handicap...
...sight unseen. They do not sell the films by name, since none has been completed and only a few planned. Instead they sell their studio's reputation. From the poke sticks a real pig's ear or two, a few guaranteed bristles: "three Gables, four Rooneys, two Mervyn LeRoy specials," etc. To get these, an exhibitor must buy a full schedule of unknowns, many of which will prove to be not pigs but turkeys. This is the system known as block booking and blind selling...