Word: messimvrini
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...column of Helen Vlachos. In a country where it is a tradition that nobody listens to the opinions of a woman, everybody listens to Helen. One of Greece's most important publishers, the 54-year-old iconoclast puts out the nation's second-largest and best newspaper, Messimvrini (circ. 90,000), and the fifth-largest Kathimerini (56,000). She also publishes Greece's biggest picture magazine, Eikones, as well as a vast number of paperback books...
When her father died in 1951, Helen Vlachos took over Kathimerini. Her employees, who regarded her as still a child, resisted innovations. So in 1961 she started Messimvrini, a paper in which she could "have her own way. She had the temerity to take the news off the last page, where it is customarily placed in Greek journalism, and spread it throughout the paper. She also brightened makeup and introduced Western-style leads. "All my staff were sure they'd be ruined," she recalls, "that my poor mother would be ruined, that their mothers would be ruined." But "Greeks...
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