Word: mesta
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...Wait till you see Playhouse go" matronly Party Giver Perle Mesta was telling everybody in Hollywood last week. "You'll feel sorry for me." Perle was right, but for the wrong reasons. She had hoped to de-emphasize her reputation as a gay social lioness. Instead, in her first TV biography, The Hostess with the Mostes', Party Girl Perle was caught in a clicheé-ridden gusher that coated with crude her life as oil and machine tools heiress, society matriarch, diplomatic envoy and social worker. Young Evelyn Rudie and veteran Shirley Booth wrestled hopelessly with Perle...
Playhouse 90 (Thurs. 9:30 p.m., CBS). The Hostess with the Mostes' casts Shirley Booth as Party Girl Perle Mesta. With Jackie Coogan. Hedda Hopper...
Smiling her festivous best, Washington's party-giving Perle ("hostess with the mostes' ") Mesta took her place at the top of the reception line at the wingding opening of Philadelphia's brand-new $15 million Sheraton Hotel. Suddenly Perle froze, hand outstretched. Facing her: Perle's arch-rival in the hostessing game, elegantly gowned and bejeweled Gwen Cafritz. Perle wheeled, looked wildly around for an escape route just as an alert photographer recorded this historic moment of truth (see cut) for posterity. Gwen nervously shifted her white mink stole, swung her evening bag against an onlooker...
Roosevelt, Kennedy and Mesta? Have any of these Democrats ever felt the dirt of grimy labor on their hands like Eisenhower, Hoover and Wilson...
...Children's Emergency Fund. Martin Manulis' Playhouse 90, the chain's most ambitious drama project, offers adaptations of Charley's Aunt, Kay Thompson's Eloise, J. P. Marquand's Sincerely, Willis Wayde, and Shirley Booth in The Perle Mesta Story. Jack Benny returns this month from a successful BBC stint loaded with film shot in Europe (including a Paris show with Benny and Maurice Chevalier). In November the U.S. Air Force joins forces with CBS Public Affairs in a 26-part series called Air Power, "the story of flight and its impact...