Word: metacorp
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Dates: during 1980-1989
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...organizer of College Expo is New York City-based Metacorp, which licensed the festival's name from Playboy Enterprises in 1981. Metacorp helps advertisers by staffing the booths, hiring bands and handling other logistics. President Steven Berkowitz, 25, figures that Metacorp's revenues from providing these services will be $7 million this year, up from $1 million in 1981. "The clients obviously think it works," he says. "They come back every year with bigger budgets." Even the U.S. Army had a booth at MusicFest, where recruiters answered 1,250 inquiries...
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