Word: metalized
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Dates: during 1940-1949
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...movie actresses are the most widely imitated by U.S. women, the Screen Actors Guild urged more stars to set a thrifty wartime style by dropping glamor for the duration. Actresses were asked to wear cotton, to stick to the standardized WPB silhouettes, to go without hairpins, zippers and metal jewelry...
...revolutionary trend in airplane production got off the ground last week: stainless steel. Aluminum, which has hitherto been aircraft metal No. 1, had a challenger on the production lines and battlefronts, and in the post-war future...
...Stainless steel construction is as light as aluminum, because, though the steel is nearly three times as heavy, it is also a good deal stronger, so less metal—perhaps only one-third or one-fourth as much—need be used...
...Stainless steel is more durable, stands up four times better than aluminum under the incessant vibrations and strains which can "fatigue" a plane's metal structure to the breaking point. Result : longtime maintenance of steel planes is easier. Hitherto this factor has not been important, but engineers think that after the war air transports will be built (like railroad cars) to stand the strain of at least ten years of heavy duty...
...passenger cars now in the U.S. every four months, or every year to put a 30-piece set of cooking utensils in 34,000,000 U.S. homes, with enough left over for 5,000,000 miles of aluminum electric transmission cable. It will have to market more tons of metal than all the U.S. copper companies combined have ever sold in a peacetime year. At present prices, aluminum costs $28 a cubic foot; magnesium, $25; copper, $66; and stainless steel $100. Alcoa well knows that after the war it will have to reduce its relative price still lower to find...