Word: metallers
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Dates: during 2000-2009
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Some Ford dealers complain that even its new models, like the Ford Fusion and the Mercury Milan, are still too similar. "We'd like to see more differentiation in the sheet metal, not just the inside creature comforts or the taillights," says Robert Thibodeau, owner of a major Detroit Ford dealership. Toyota, by contrast, has produced SUVs and the luxury Lexus--two totally different vehicles--even though they are built on the same platform. Some analysts argue that Ford should get rid of one of its brands, such as Mercury, and narrow its product line. The company's drab minivans...
...Carmakers plan to launch more than 60 vehicles, starting next month, swelling auto malls with all manner of compacts, coupes, wagons, minivans, muscle cars and SUVs. For manufacturers, producing a car that stands out is getting tougher every year. And as Ford and GM are painfully aware, if your metal doesn't shine in the style department--and you can't beat your rivals on performance or reliability--all you can offer is a cut-rate deal, a path to financial ruin. What's a carmaker...
...Ford, the road map looks like this: assemble a squad of ace designers. Put the engineers, bean counters and marketers in the backseat. Wait for the artists to produce gorgeous metal and interiors. Then pray the company can execute...
...play their instruments by ear-have eight minutes to impress the eight judges seated in the main Grand Stand. The "engine room," or rhythm section of each steel band, includes at least one conventional drum kit, tumba drums, maracas and "irons"-scrapped car-brake drums hit with metal rods. The engine room sets the tempo, the panmen follow, thumping and reverberating, and the North Stand, a rather rickety structure of standing-room-only bleachers erected especially for the competition, explodes with energy-the wooden planks bow precariously as they're rhythmically pounded in unison by the feet of thousands...
...quite a few hours in and around the studio. But otherwise, the young engineers must go it alone.Martinez and his group faced a formidable task: Recreate with man-made materials a vicious scorpion’s tail on a grander scale—and affix the giant hinged metal contraption atop a dune buggy. The result is something out of Real World/Road Rules Challenge, with the scorpion-tail dune buggy chasing around smaller dune buggies in the “kill zone” in an attempt to pop the large balloons attached to the smaller buggies. It?...