Word: metalwood
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...golf industry. Two years after joining a market cluttered by ; clubs of every description, Big Bertha has become the world's best-selling driver. Named for the legendary World War I megacannon, the hollow, oversize "metalwood" has found almost universal acceptance. Bill Clinton and George Bush use it, as do many golf-tour professionals -- even those without endorsement contracts. Bertha's manufacturer, meanwhile, has doubled sales of all its products four years running, topping $132 million last year, with profits tripling to $19.3 million. FORTUNE now rates Callaway as the 14th fastest-growing company...
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