Word: metaphores
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...here it is, vociferous and blue! Metaphor crammed, bursting...
...That metaphor, by the way, about the one-iron...you're dealing with a couple of guys well-versed in some of the sports we'll be covering. Howard Cosell once wrote a book called "I Never Played The Game," but we hope to prove that journalism and personal experience at a higher level than sandlot football can mesh on the sports page. Sean played high school basketball, football and baseball, and David likewise dabbled in varsity baseball and soccer...
Meanwhile, ever more powerful metaphors are being designed to smooth over the complexities of 500-channel TV, interactive video and other new media. General Magic, designing software for the new generation of pocket-size computers, draws on the metaphor of a street lined with buildings. Apple, in the design of its new online service, uses a village. Time Warner, for its video Full Service Network, is building an electronic shopping mall...
Someday, virtual-reality technology may enable people to put the screen icons behind them and step directly into the metaphor. In the future, says Levy, "we will cross the line between substance and cyberspace with increasing frequency, and think nothing of it." That's what Jobs would call a dent in the universe...
...were looking for the best metaphor for last week's earthquake, its power and ruthlessness, one could hardly do better than this brute subtraction: at 4:30 a.m. on Monday there was a three-story apartment building. Younger people lived on the second and third floors; the older folks tended to live downstairs so as not to climb steps. At 4:31 it was a two-story apartment building, with all the carnage that suggests...