Word: metaphores
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...struggle is their pattern of studying in a series of short bursts” and that students should “dig in and engage one piece of work for hours at a time.” Are you really talking about hitting the books? Or is this a metaphor for something else?...
...know that sounds an awful like a sexual metaphor, but that truly was not my intent...
...swank, Newton was hard to beat. Fashion magazines like to be chic, which means edgy but not indigestible. Almost everything Newton did was hard to swallow. He was one of the first to inject certain strange particles into the mainstream. He made pictures that proposed domination as an excellent metaphor for human affairs, or same-sex involvements as a supremely interesting annex to the general run of things. When Madonna kisses Britney Spears at the MTV Video Music Awards, his spirit hovers...
Certainly ex-Dean Lewis’ concerns about safety have some validity; I am not quite hedonist enough to want sacrifice safety in favor of atmosphere. I do think, though, that the ban on fires is an overreaction, and I know that the emptied fireplaces suggest an unfortunate metaphor. Last spring, when a flood of fresh-faced pre-frosh inundated campus, earnest eighteen-year-olds kept asking me why I’d come to Harvard. “Because I got in,” I told them, only half joking. I—and, I suspect, most...
Gerald Zaltman, a Harvard Business School professor and the author of How Customers Think: Essential Insights into the Mind of the Market, believes marketers should even delve into the unconscious mind. Clients like Procter & Gamble use the Zaltman metaphor-elicitation technique, which enables them to uncover deep metaphors that lie beneath people's conscious opinions on products or advertisements. Zaltman is experimenting with brain scans to see which parts of the mind are active during certain purchasing decisions...