Word: metaphoric
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...illusion, individual differences in visual imagery, apprehension and interpretation; relative legibility and intelligibility of visual presentations; cultural differences in conventions of representation and decoration, and in the articulation of space; structural analysis of signfields; codification; the dimensions of meaning; visual analogues to logic, grammar and rhetoric; visual metonymy and metaphor; symbolization and iconography; valuation; tradition; distinctive characters of mass media (magazine, radio, film, TV); the roles of visual presentation in the design of instruction...
...religious metaphor, it was given to Freud to discover a new and provocative trinity. Yet he proclaimed, "Where id is, there shall ego be." And he could well have added, "Where superego is, there shall ego be." In short, Freud points to the trinity, and then urges us to become Unitarians. James on the other hand, found the One God--pure experience--and yet he exhorts his readers to be Trinitarians. Pure experience, principles of conduct, and mediating reason--this is the Jamesian trinity. And the greatest of these, ultimately, is pure experience...
...Shifting metaphor, James adopted the language of the hydraulic engineer in his discussion of consciousness. He decried the practice of chopping consciousness into supposed "single ideas" with which the investigator really had no immediate acquaintance. Chains, trains, or other compounding of bits seemed inadequate as models. Consciousness is nothing jointed, he argued; it flows. Thus he preferred such metaphors as "river" or "stream...
...there is any mystery in the work of Claes Oldenburg, 34, the son of a former Swedish consul general, it is in his extraordinary explanations for doing what he does. He calls his giant Floorburger a "metaphor of the human body" because its skin feels a bit like flesh and it is an object that only a human being would create. "I create forms from a living situation: a hamburger is something a living form would create...
...that moves any study of the American mind, is this: that America was begun on purpose, that it began deliberately, for a reason. This sense of mission, first religious, then political, has persisted from the beginning. Perry Miller has defined the mission for colonial New England in his rich metaphor of an errand into the wilderness. Seeing a play on the word "errand," he has explained how the first Puritan settlers came to America running one sort of errand, for a higher power--the Puritan Church in England--and how they ended the seventeenth century running, necessarily, an errand that...