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...theories would be to make advertising more effective. Certainly a major achievement of pop-psych is the art known as "consumer motivation," whose leading exponent, Ernest Dichter, keeps pouring out fresh insights in a monthly newsletter. Dichter perceives qualities in objects and situations that nobody, except possibly a mad metaphysician, has seen before. He proclaims that lamb is less popular than beef because it is associated with "gentle innocence"; that rice is a favorite "feminine food" because in the cooking "it expands and swells." Dichter also asserts that gloves are sexy because taking them off to shake hands...

Author: /time Magazine | Title: Essay: POP-PSYCH, or, Doc, I'm Fed Up with These Boring Figures | 10/7/1966 | See Source »

...difficult not to be intrigued by what is certainly one of the longest, most difficult and most astonishing critical studies ever written about one writer by another. Whole pages of Saint Genet could have been cut. Line after line is unintelligible to anyone but a skilled metaphysician. What remains is an appalling guidebook to a nether world...

Author: /time Magazine | Title: Books: The Case of Jean Genet | 10/11/1963 | See Source »

Roethke is a nature poet as well as a metaphysician, and the best of his poems celebrate the spiritual experience in a natural metaphor, as a sort of vegetation mystery. Cuttings is characteristic: This urge, wrestle, resurrection of dry sticks, Cut stems struggling to put down feet, What saint strained so much, Rose on such lopped limbs to a new life? I can hear, underground, that sucking and sobbing, In my veins, in my bones I feel it,- The small waters seeping upward, The tight grains parting at last...

Author: /time Magazine | Title: Books: Poetry in English: 1945-62 | 3/9/1962 | See Source »

...jury should not try to choose what it thinks the public will like best. Looking at William Georgenes' "Curtains in the House of the Metaphysician," a lady next to me summed up her basis for aesthetic evaluation by exclaiming admiringly, "Imagine all the work that had to go into that!" Then there are people who believe: those who can, do; and those who can't, become critics or members of juries. To answer these, the Festival included an ancillary exhibit of two paintings each by members of the selection jury: Loring Coleman, Fannie Hillsmith, Gyorgy Kepes, Walter Meigs, and Richard...

Author: By Caldwell Titcomb, | Title: Arts Festival Exhibits Stir Up Controversy | 7/5/1960 | See Source »

...describes the nightmares of such varied and notable personalities as the Queen of Sheba, the Shakespearean expurgator Bowdler, Stalin, Dean Acheson, a modern psychoanalyst, a metaphysician, and an existentialist. Bowdler, or example, dreams that his wife reads a copy of the original Shakespeare, goes mad out of remorse for her dread deed, and is carried off to the asylum, shouting Shakespearean obscenities to the neighbors as the departs...

Author: By W. W. Bartley iii, | Title: Parliament of Fears | 10/25/1955 | See Source »

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