Word: metering
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Dates: during 1980-1989
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Instant feedback can be provided by a new campaign device called the Electronic Audio Response meter, or EAR. A computer-age version of the old applause meter, the EAR was developed by market-research agencies to gauge the impact of a new product or strategy, but it can be applied just as well to political campaigns. Members of a prescreened focus group are issued hand- operated dials on which to register their approval or disapproval, on a scale of 1 to 7, of whatever they are viewing on a TV screen. A computer combines the results and displays them instantaneously...
...cowboy hats than cowboys. But there is an aura of at least the '80s Wild Wild West. Tucked in a corner behind the Gunsmoke video game is Punchball, a device resembling a prizefighter's speed bag. For a quarter you can haul off and smash the bag while a meter registers the force of the blow. Splotches of dried blood on the leather indicate that some cowpokes have broken their hands trying to impress that cute little filly from down the road in Medicine Hat. Lance Atwood, 33, one of the real cowboys who calls Ranchman's home, can readily...
...Nordic combined, 70-meter ski jump...
...Women's 1500-meter speed skating...
...Women's 5,000-meter speed skating...