Word: method
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Dates: during 1940-1949
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Millions of U.S. men, up before draft examiners in World War I and II, had their hearing tested by one simple method. The tester stood them against a wall, backed away 20 feet, started speaking in a low conversational tone, walked toward them, asked them to indicate when they could hear what he was saying. Does this test-which the Army, the Navy and the Veterans Administration still use-prove anything? No, says Dr. Aram Glorig, director of aural rehabilitation at the Army Medical Center in Washington...
Plowless Folly. Nor does Dr. Kellogg think much of "plowless farming," a fad promoted by Edward Faulkner's Plowman's Folly. Sometimes, Kellogg says, it is a good idea to avoid plowing, so as to leave a layer of litter on the surface, but the plowless method works only in special cases. "Some farmers and gardeners," says he, "in the eastern part of the U.S.-especially city gardeners-took the doctrine literally and planted corn in fields of Bermuda grass-corn that got a few inches high, turned yellow, and finally perished...
...this way, startled customers-and the garment industry-were shown a new technique in suitmaking: the "PhotoMetric method." Before long, many a hardheaded textileman thinks, the PhotoMetric method will cause something like a revolution in the men's and women's suit industry by radically changing tailoring methods...
...years ago." The tradition of the industry forced retailers of ready-made suits to keep big inventories to supply only a small range of materials and sizes. In addition, alterations for the hard-to-fit customer cost retailers 6% of their gross. Why not work out a method to eliminate alterations? To Booth the answer was photography-in effect, an application of the Bertillon system. He took the idea to Eastman Kodak Co., which developed the PhotoMetric camera, which anyone can operate...
...church, he writes, "merely tolerates" the method, and then only under three conditions: "a sufficiently serious reason," the consent of both husband & wife, and assurance that the degree of continence required does not lead to sins against chastity...