Word: method
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Dates: during 1940-1949
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...leading cinemag publishers* are now making a strenuous bid to get their movie advertising back. Their method: a $50,000 "presentation" to studio heads, based on a two-year survey made by Columbia University's Dr. Paul Lazarsfeld. The Lazarsfeld survey, made public last week, contends that movie-magazine readers are 1) the "opinion leaders" among moviegoers and thus 2) make or break a film at the box office...
...teams and their Bermudan opponents played amazingly friendly games of rugby, even if American techniques, influenced by football, were occasionally unorthodox for the Britishers. American players tend to carry the ball as in football most of the time, instead of dribbling it with the feet, often the customary English method of advancing the ball down the field. Usually the Crimson players, if they heard the spectators crying "at your feet, Harvard," paid no attention whatsoever and kept on running and twisting with the ball. In the case of Paul Lazzaro's 50-yard dash to the goal-line...
...purely a question of those who can afford paying for meals they do not eat in order to help those who cannot afford. Because of the diversity of the groups involved and the position of the administration, a college-wide poll is probably the only accurate method of determining the support which reinstatement of the prewar system would receive. Since the average is as low as 16 meals per week, however, the poll would undoubtedly show a substantial majority in favor of the old arrangement...
Mark Hellinger's method in directing the picture is straightforward, but often ingenious in its use of the camera. Hellinger's only mistake was to extend his spoken commentary over the whole film instead of leaving it as a suitable introduction. The commentary interrupts the picture frequently, and its sentimentality is the film's only major fault. Barry Fitzgerald is completely adequate as the older detective, while the other actors, none of whose names are familiar play uniformly well...
...basic method of the program is to build up frail muscles by special exercises until they will be able to hear the burden of normal living. Men with severe injuries first work out in the gym on wall weights and other devices. When they have developed sufficient strength, they transfer to more enjoyable activities such as rowing or swimming...