Word: method
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Dates: during 1960-1969
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...Another method, especially for a huge, not particularly good musical, is lavish promotion. For Baker Street, Producer Alexander Cohen primed the pump with $50,000. He stationed red-coated, busy-topped actors on the sidewalk in front of the box office, filled the lobby with Sherlock Holmes memorabilia, and transformed the theater facade into a brick house with cutouts of second-story men and assassins climbing ropes and ladders. Result: during Easter week, Baker Street set a Broadway grossing record...
...Certificates include a 1 1/2 in. by 1 1/2 in. photograph and thus provide a positive method of identifying the purchaser. For this reason, liquor store proprietors are generally enthusiastic about the new cards...
...Alive." Dr. Alphonse Flora, associated with Ciba Pharmaceutical Co., suggested to Dr. Robie that there might be a way of making the 5-HTP act faster and more effectively by giving yet a third drug. In his East Orange, N.J., practice Dr. Robie tried the three-way method on severely depressed patients, some of whom he had been treating for months or years, keeping them only just short of suicide. The first two or three patients brightened up so much before they got out of his office, that for the first time in years they were glad to be alive...
...cold is then turned on. The patient needs a catheter (a plastic tube) through the urethra for a few days to permit urination, but has far less discomfort than with older procedures and is in much less danger of infection. So far, the Buffalo doctors have used this method in 50 cases, 17 of them with cancer. The results: "Most encouraging...
...estrogen was put in the same pill to reduce side effects. But as long as 20 years ago, Boston's Dr. Fuller Albright pointed out that a high level of estrogens in the first two-thirds of the cycle would prevent ovulation. To him, this indicated a practicable method of contraception...