Word: method
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When Kordestani, 40, joined Google from Netscape four years ago, search engines were a hard sell. But he avoided pushy pop-up ads and intrusive banners and began to sell paid listings. It's a simple yet effective method, perfected by rival Overture. Sponsors pay for the rights to keywords: when a user enters a keyword, a related sponsored ad appears alongside the search results. Despite the success of the model, Google insists it's not money obsessed. Kordestani once walked away from a multimillion-dollar deal because he didn't see a smooth fit with the customer. "At Google...
...It’s an incredibly magical method of getting to talk to Africans,” he says. “Some languages are threatened by extinction, so the knowledge you’re getting is like no other. A student might be the only one who knows the language in America. National interests such as trying to fight communicable disease and bring about development cannot be done without considering language...
...malice to the end," writes Steel, his own view is less charitable: "The feisty cow meant it." Steel doesn't limit his jibes to historical targets; he frequently invokes modern parallels - especially British establishment types - to emphasize a point. His mention of the guillotine as a liberal, more humanitarian method of execution prompts a riff on how shrill-voiced arch-Tory Ann Widdecombe would have complained that the Jacobins were soft on crime. You might not laugh your head off, but Vive La Revolution yields enough chuckles to distinguish it from most histories...
...methodical and wry man, Franklin loved making lists. He made lists of rules for his tradesmen's club, of synonyms for being drunk, of maxims for matrimonial happiness and of reasons to choose an older woman as a mistress. Most famously, as a young man, he made a list of personal virtues that he determined should define his life. Following his method, we can get a glimpse of his influence on the American character by looking at the seven defining virtues and traits that he, more than anyone, helped to imprint onto our national fabric...
...realized that a show of humility would make it easier to raise funds. If he claimed the idea as his own, it would provoke jealousy. So he put himself, he said, "as much as I could out of sight" and gave credit for the idea to his friends. This method worked so well that "I ever after practiced it on such occasions." People will eventually give you the credit, he noted, if you don't try to claim it at the time. "The present little sacrifice of your vanity will afterwards be amply repaid...