Word: method
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...Madonna so the cars could be seen at hip places and parties around town. "We leverage the untapped power of word of mouth," says Matthew Stradiotto, cofounder of Matchstick, a Toronto firm that specializes in product seeding. Before a product launch, Matchstick hands out samples to key "influencers," a method credited with contributing to the success of sneaker launches by the likes of Adidas and Reebok...
...near Princeton University. The sleuthing is controversial among some veteran investigators, who fear that by displaying only Hatfill's picture to locals, rather than a photo lineup of several people, the officials were biasing witnesses, says a source with knowledge of the anthrax case. The concern is that this method could lead to false sightings, or if charges are filed, witness testimony could be thrown out. Nevertheless, investigators are hopeful that the discovery of the "hot box," as the mailbox is called, represents a significant break in the case. The box was one of hundreds that fed into a postal...
...Azur in the summer. Now, asserts the generally optimistic Kanigel, Nice has all the woes of mass tourism - traffic jams, polluted beaches, collapsing sewage systems and a mur de beton, or concrete wall, of hotels and apartment blocks that have compromised the Riviera's beauty forever. Kanigel's method is to rely on scores of diaries, letters and other records from visitors down the years. Tobias Smollett, a pugnacious British writer whose Travels through France and Italy became a best seller in 1766, put Nice on the map by depicting the lush beauty of the Med to rain-soaked readers...
...district is making some progress in closing the gap. One effective method: home visits, which foster a relationship between teachers and parents and encourage working together to meet a child's needs. Suggested by a parent in 1998, the program helped boost reading scores in the district's elementary schools 36% and math scores 73% (reading and math scores are still only at the 46th and 59th national percentile, respectively...
...There is method to the madness. Apparently the museum has a bit of an insect problem, which would presumably be aggravated should the crevices of Julia’s cooking utensils not be thoroughly cleaned. And so we clean. And clean some more...