Word: method
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...Method Soap...
...cool, gone, way out—the anarchy which these terms imply immediately capture the anemic imaginations of minds exchanging ruts. IT to the audience (white collar San Francisco waiting in the Black Cat until girls go wild with wee hour jazz) is like slumming—the very method implies a kind of sacrilegious joy. IT to the Beat poets is a serious end, implying more than a playboy party—“freedom,” “escape...
...which delivery method makes the most sense for distributing tax rebates? Here behavioral economics has been instructive as well. In particular, years of research have demonstrated over and over that our intuitions about the relative effectiveness of different approaches are often wrong. Over the years we’ve learned that we are often wrong about what drives our dishonest behavior, about what makes us enjoy a glass of beer, about what makes us willing to pay different amounts for different products, etc. In essence, our intuitions about what drives our behavior are often misguided...
...Given that the method of delivery could make a large difference, and given that our intuitions about their relative effectiveness could be wrong, what should...
...answer is to conduct an experiment, as this is the only method we have for testing what really works and what is likely to fail. In the same way that we force drug companies to test the efficacy of their drugs before rolling them onto the market, shouldn’t we ask the government to test their ideas before they invest billions of our tax dollars on some stimulus packages...