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...repair open (through a regular surgical incision, looking at the tissues directly with my eyes, not on a TV screen). The bio-absorbable suture anchors, pumps, cannulas and all the other little throw-away doodads that make my arthroscopic repair possible typically cost over $1200 per case. The arthroscopic method probably accounts for about half of the rotator cuff surgeries now being done in the U.S. Every year more surgeons are switching over to the all-arthroscopic technique. This is a great example of patient-driven medicine; we are doing a more expensive, technically more difficult procedure primarily for short...

Author: /time Magazine | Title: Rotator Cuffs: the Next Big Thing | 9/14/2006 | See Source »

...there limits to neuromarketing's reach? FMRI studies are expensive. Brammer says a medium-sized study could cost between $94,000 and $188,000. Less-expensive options can also answer some marketing questions, however. For Unilever, Vienna's Walla recently used a startle-reflex method that measures muscle control of eye blinks to determine that eating ice cream makes people happier than eating yogurt or chocolate. Another drawback of scanners: lying in one is hardly a natural environment to watch TV or spot brands. But anticipated smaller versions that let subjects sit up under contraptions that resemble salon hair dryers...

Author: /time Magazine | Title: Brain Sells | 9/10/2006 | See Source »

...causing stones dipped in oil to explode when he throws them or daubing a special oil on the feet of young soldiers to help them march dozens of miles on empty stomachs. And now that peace is slowly returning to the region, traditional Acholi beliefs may prove the best method to mop up after the brutal conflict. The struggle in northern Uganda has hopelessly blurred lines between victims and perpetrators; many of the atrocities were performed by abducted children forced to become soldiers. Partly for that reason, the communities value reconciliation over punishment, say local leaders, aid workers and even...

Author: /time Magazine | Title: Warding Off The Evils of Civil War | 9/3/2006 | See Source »

...future health of the city. While the physical devastation of New Orleans from Hurricane Katrina has been well documented, the psychic toll is just becoming clear. The suicide rate has nearly tripled, depression is common, domestic abuse is on the rise, and self-medicating with booze is a favored method of forgetting...

Author: /time Magazine | Title: The Storm Lingers On: Katrina's Psychological Toll | 8/28/2006 | See Source »

...have demonstrated, for the first time, that human embryonic stem cells can be generated without interfering with the embryo's potential for life." --ROBERT LANZA, leader of a team that has developed a method to harvest and grow human embryonic stem cells without destroying the embryos. Scientists and politicians say questions about viability and ethics remain...

Author: /time Magazine | Title: Verbatim: Sep. 4, 2006 | 8/27/2006 | See Source »

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