Word: methodic
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Dates: during 1950-1959
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Teenagers, versed in the lingo of bop, understood: the commercials were simply a hip method of recruiting for the Colorado Air National Guard, dreamed up by two enterprising admen. Sam Arnold and John McCall, who handle the Colorado Air Guard account. Arnold and McCall were discouraged at the dismal results of the recruiting disks they were getting from the Pentagon, decided they needed a new. pitch. Then they heard a record by Jive Spieler Jazzbo Collins (TIME, Sept. 14). Suddenly they were real gone...
...Swedish Method. Dr. Schutte, a hormone specialist, discussed the case with Neurosurgeon Jorge A. Picaza. They decided that Senora R. might be relieved by a drastic operation developed by two Swedish doctors: removal of the pituitary gland. The Swedes thought it offered promise in some forms of cancer...
...foreign entanglements by abolishing the power to make them. They ignore the fact that the conditions which doomed their views when made in the open, namely, the state of world politics which requires an ever increasing participation by the United States, will mock whatever success they have by this method. For, if they succeed, they can only make America's inevitable involvement more perilous than even their wildest forebodings would now suggest...
...immediate concern to brace the Commonwealth for trouble. Explained a British Treasury man: "The dollar market is the father, and when father turns, we turn, but with a bigger bump on the edges of the bed, where we are, than in the middle, where he is." One method of cushioning the bump is to strengthen the Commonwealth economy by new development. Butler announced an "audacious" British policy of investment in Commonwealth projects...
...during World War II, frustrated by Furry's refusals, will hunger all the more, giving support to the kind of sweeping accusation and newsprint-aimed question which the one and one-half have popularized. And American education, despite its accomplishments, will remain an open target for unscrupulous politicians. The method of Furry and Kamin, then, for all its justified hatred of McCarthy's methods, and honest loyalty towards friends, is actually giving ammunition to the very forces it seeks to halt...