Word: methods
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Dates: during 1960-1969
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...most common method of rechanneling is to break down the original single track into a left track that emphasizes high frequencies and a right track that emphasizes the lows, then add reverberation. Electronic filters are used for the first operation, echo chambers for the second. The assumption is that most orchestras have the high instruments on the left and the deeper ones on the right, and that the left-right rechanneling will thus accomplish a sense of directionality, spread and depth. Of course, some orchestras are not arranged that way. Worse, the bass line is often muddied in the filtering...
...latest nonfiction book, The Promise of Space, Clarke foresees the ultimate magic of travel to the stars. "It is not difficult," he explains, "if one is in no particular hurry." For flights that will last from decades to hundreds of years, he has worked out a method that will avoid dooming travelers to spend most of their lives in space. Simply send egg and sperm cells on the trip, he says, and have computers mate them some 20 years before the voyage is to end. After that, he suggests, "carry the embryos through to birth by techniques already foreshadowed...
Cutting Red Taoe. Mostly in response to public indignation, early this month ten major insurance firms began testing a new claim-settling method intended to cut red tape and avoid costly litigation. It is also hoped that the new system will save money for the companies. In seven counties around Chicago, they will immediately offer an injured accident victim up to $5,000 for medical expenses. If the victim, who must be a resident of the area, agrees not to sue for more, the participating companies will also provide up to another $7,500 in quick cash to cover lost...
...Prior to launching a commercial, agencies screen it before test audiences and run a series of checks and quintuple checks that are as elaborate as those for a space shot. Lie detectors, word association, sentence completion and the Minnesota Multiphasic Personality Inventory are among a few of the methods used. Foote, Cone & Belding lugs rearview projectors to homes to get verdicts. Kenyon & Eckhardt plays TAG (Target Attitudinal Group), a method of extensive indirect questioning...
More than Dollars. When critics say that American industrial growth in Europe is a matter of money not method, Servan-Schreiber scoffs. He points out that 90% of the capital supporting American expansion in Europe is itself European. "American superiority," he insists, "is not basically a question of dollars but of industrial structure, far-sighted vision and unified command." He vividly emphasizes this in a chapter comparing the European supersonic transport, Sud-Aviation's Concorde, with the Boeing SST. He finds the Boeing model far superior. Yet the search that created the Boeing was based on two scientific advances that...