Word: methuselah
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Dates: during 1980-1989
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...last year, when researchers at Grey Advertising examined thousands of TV commercials and print ads in a study of the mature market, they concluded that people 50 and up were "the invisible generation." Says Richard Karp, 59, executive vice president of creative services for Grey: "We discovered that a 'Methuselah Syndrome' governed the lives of people in ads. They went straight from the cute 20s to creaky old characters in their late 70s, most wearing wacky clothes. There were very few people in their 40s, and none in their 50s and 60s." Like Karp, senior executives at other agencies realized...
...Isaac Bashevis Singer continues to astonish. The King of the Fields is his second book of 1988. (The Death of Methuselah, a collection of stories, was published in April.) And this new novel, his first in five years, radically departs from nearly all his previous fiction. This time out, the setting is not a remote Polish village, the streets and cafes of Warsaw, or the expatriate haunts of Manhattan. "The story begins -- when?" This opening sentence is the Nobel laureate's typically no-nonsense way of announcing a narrative that will unfold in an indeterminate past...
...DEATH OF METHUSELAH AND OTHER STORIES by Isaac Bashevis Singer (Farrar, Straus & Giroux; $17.95). At 83, the Yiddish yarn spinner shows undiminished power to capture the peculiar din of human commerce...
...DEATH OF METHUSELAH AND OTHER STORIES by Isaac Bashevis Singer (Farrar, Straus & Giroux; $17.95). At 83, the Yiddish yarn spinner shows undiminished power to capture the peculiar din of human commerce...
...DEATH OF METHUSELAH AND OTHER STORIES by Isaac Bashevis Singer (Farrar, Straus & Giroux; $17.95). At 83, the Yiddish yarn spinner shows undiminished power to capture the peculiar din of human commerce...