Word: methuselahan
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...This Methuselahan march up the demographic ladder also poses a challenge to the youth worshippers in Hollywood and on Madison Avenue who have grown accustomed to targeting audiences between the ages of 18 and 49. "We have the entire marketplace in a ridiculous state of denial, and it's costing companies, advertisers and marketers billions of dollars," says gerontologist Ken Dychtwald, founder of the California company Age Wave and a Pied Piper of marketing to those older than...
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