Word: metro
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...Barry Was a Lady (Metro-Goldwyn-Mayer) is the Hollywood version of Songwriter Cole Porter's tuneful Broadway dream about the Court of Louis XV. The Broadway dream was lively enough to wake anybody up. The Hollywood dream is all too easy to sleep through. Broadway offered the team of Bert Lahr, Ethel Merman and Betty Grable, with a good grade of gents'-room humor. Hollywood substitutes Red Skelton, Lucille Ball, and Virginia O'Brien, with vulgarity from the lesser lavatories...
...always content with the original lines, the writing staff has made alterations as necessary, and several revisions have been so successful that Paramount and Metro-Goldwyn-Mayer have requested HDC scripts...
None of these results is conclusive evidence that radio can supplant periodical advertising, and Hollywood does not believe that it can. Nevertheless Hollywood is taking no chances. Its radio expenditures to date are only a fraction of its total advertising budget, but they are rising. Five months ago Metro-Goldwyn-Mayer bought five minutes five days a week on Blue Network-the first coast-to-coast movie commercial. All major Hollywood studios have vigorous plans for forthcoming radio advertising...
...Washington's National Press Club last week Metro-Goldwyn-Mayer previewed Fala, the cameraman's record of a day in the life of the most-photographed U.S. dog. A voice on the sound track interprets Fala's thoughts as he romps from the President's bedroom to the White House lawn. The one absolute rule in Fala's life: only the Master may feed...
...colored Music Hall movies were a big attraction last week . . . Everybody went to them . . . Next week Metro's AR-ABIAN NIGHTS. Don't miss it. . . . Platoons 7 and 8 finally got to the Navy yard . . . Ed Slater says it's just like Hollywood--super colossal . . . Jack Shenk and Bob Sugarman can now define a quarterdeck...