Word: metro
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...sizable chunk of Miami's condo buyers--as much as 70%, estimates real estate analyst Lewis Goodkin--is made up of investors itching to flip condos like scalpers wanting to unload Orange Bowl tickets. And the story is similar in other highly developed metro areas. The biggest-paying bets in Las Vegas are being laid on the condos and hotel condos (essentially, hotel suites that you can buy) going up on the Strip. On Valentine's Day morning, Bruce Hiatt, a broker and co-owner of Luxury Realty Group, showed up at the Strip's Four Seasons Hotel with...
News travels fast on the London Underground during the morning rush hour. On a typical day, only commuters taking to the capital's subway trains before 9 a.m. can get hold of a copy of Metro, the free daily newspaper piled high in racks near the station entrance. Metro is a popular title, and copies are snapped up quickly. So getting a newspaper after 9 a.m. usually means paying for it - which a declining number of Britons seem prepared to do. Scanning his Metro while awaiting a train to work, Jonathan Cole, a 26-year-old stockbroker, sniffs at actually...
...Spain. The publication now ranks as one of the country's most widely circulated papers. At least for now, the Spanish market seems capable of supporting both giveaways and paid-for papers. But free sheets poaching readers from traditional titles "has contributed to a crisis" in France, insists Pecquerie. Metro International's 10 editions, stacked alongside 20 Minutes' coverage of seven French cities, mean "the menace is real for the paid-for newspapers...
...think they haven't noticed. Rupert Murdoch, head of News Corporation, the parent company of U.K. publisher News International, admitted in February that Associated's free Metro may have dented circulation of his top-selling Sun tabloid by as many as 40,000 copies per day. "The record of these free newspapers has been ... to more seriously damage existing newspapers," Murdoch said. In the U.S., at least one prestigious publisher felt it had to join the free movement; the New York Times Company in January bought a 49% stake in Metro International's Boston operation for $16.5 million. Even Associated...
...outdoor-ad magnate pasted the team's A logo on 480 billboards throughout the Los Angeles metro area. "We're not trying to sell a city," says Moreno. "We're selling Angels baseball, period." He has tapped into the region's booming Hispanic population by ramping up Spanish- language advertising and signing Latino stars like Guerrero and pitcher Bartolo Colon. The Angels say they doubled the percentage of Hispanic fans over the past four years and have attracted more season ticketholders from Los Angeles, Riverside and San Bernardino counties, beyond the team's base. In-stadium advertising revenues have more...