Word: metromedia
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Dates: during 1980-1989
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...first glance, the decision seemed a major victory for the proposition that women deserve to be treated as more than set decoration: a jury of four women and two men found that Metromedia, Inc.* had defrauded Craft by hiring her as a journalist and then attempting to make her over as a camera presence. The jurors also recommended that U.S. District Judge Joseph Stevens find Metromedia guilty of sex discrimination. Said Jury Foreman Kenneth Green: "We hope we have helped women in broadcasting." The case took on a symbolic importance for women's groups, who contributed to help Craft...
During Craft's eight-month tenure, KMBC'S news ratings rose from second place to first in the six-station market, which is the nation's 27th largest. Nonetheless, the station hired consultants to test her appeal further. Perhaps the most damaging evidence against Metromedia was an audio tape of a research discussion in which Steve Meacham, a Media Associates employee, said to a group of local viewers, "Let's spend 30 seconds destroying Christine Craft. Is she a mutt...
...Metromedia was also hit with a $1.5 million sex-discrimination suit by a Boston station employee who was demoted after taking a maternity leave, and a two-day, 22% drop in the value of its stock following an article criticizing its accounting practices in Barron's, the business magazine...
Even in this technology-driven business, there is big money to be made by companies that merely rent beepers and by the common carriers that transmit the signals. The Li'l Bugger, for instance, costs Metromedia $150, but will generate $600 in income from rentals and broadcast charges over its six-year life...
...same satellite it uses for radio programs. The extra charge for beeping coast to coast is estimated at $5 to $10 a month. Says NPR Executive Richard Hodgetts: "Look at the people who are frequent flyers. There are a lot of people on the go all the time." Metromedia and American Express Co. have joined in a four-company venture that will also offer nationwide paging. NPR's partner in satellite beeping, Mobile Communications Corp. of America, estimates that their venture will gross about $10 million annually in five years...