Word: metromedia
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...first glance, the decision seemed a major victory for the proposition that women deserve to be treated as more than set decoration: a jury of four women and two men found that Metromedia, Inc.* had defrauded Craft by hiring her as a journalist and then attempting to make her over as a camera presence. The jurors also recommended that U.S. District Judge Joseph Stevens find Metromedia guilty of sex discrimination. Said Jury Foreman Kenneth Green: "We hope we have helped women in broadcasting." The case took on a symbolic importance for women's groups, who contributed to help Craft...
...past month, Metromedia Telecommunications, a division of the big television-and radio-station owner, has been blitzing the New York metropolitan area with an advertising campaign for its new rental beeper, fittingly named the Li'l Bugger. Suggests a newspaper ad: "Lose 'em, beep 'em-find 'em, keep 'em." The Li'l Bugger, which is powered by one A A 1.5-volt battery and has a range of 30 miles, rents for $39.95 a year with a $5-a-month broadcast fee and a 25? charge per call. Metromedia says it has been getting...
While this new wave of consumer beepers is designed for simplicity and durability, more complex and versatile models are on the way. Next week Radiofone Corp., a Metromedia subsidiary, will launch what it calls the world's first pen-shaped pager. It weighs 1.5 oz., costs about $365 and is small enough to be clipped on a shirt pocket. The unit runs on a mercury battery that gives off a warning tone when a new one is needed. In May, Radiofone will introduce a 5-oz., $500 beeper that is practically equivalent to a pocket secretary...
Even in this technology-driven business, there is big money to be made by companies that merely rent beepers and by the common carriers that transmit the signals. The Li'l Bugger, for instance, costs Metromedia $150, but will generate $600 in income from rentals and broadcast charges over its six-year life...
...same satellite it uses for radio programs. The extra charge for beeping coast to coast is estimated at $5 to $10 a month. Says NPR Executive Richard Hodgetts: "Look at the people who are frequent flyers. There are a lot of people on the go all the time." Metromedia and American Express Co. have joined in a four-company venture that will also offer nationwide paging. NPR's partner in satellite beeping, Mobile Communications Corp. of America, estimates that their venture will gross about $10 million annually in five years...