Word: metros
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William Addison Dwiggins, free-lance designer and typographical adviser of Hingham, Mass., America's preeminent designer of type faces (Caledonia, Electra, Metro and others), redesigner of periodicals (Harper's, The Atlantic Monthly, Century, Scribners, The Yale Review, American Mercury) book designer (A. A. Knopf, Harper Brothers, Yale University Press, Random House. The Limited Editions Club, Riverside Press, William E. Rudge, Harvard University). Master of Arts. Citation: "Typographical designer whose skill and creative imagination have left a lasting impress on the pages of our time...
...several stock musical plot formulae that Hollywood has available on its shelf for immediate and frequent use, the brothers Metro, Goldwyn, and Mayer have one which they keep all for themselves. This one inevitably involves Jimmy Durante and a couple of other characters of varied talent who get into the act, of whom one quite frequently may be a girl named Kathryn Grayson, who sings. "It Happened in Brooklyn" has something to do with a shy ex-soldier with a great and unrequited love for the well-known borough, accompanied by an assortment of others (girl music teacher, boy piano...
...stuffy whist drives at home. But the church's appeal is not all nostalgia. "Of course," says Selwyn cheerfully, "a great many people think a parson's a fool, and come to us for a loan with some cock & bull story about being robbed on the Metro...
...whole shebang cost the studios $65,000. Metro's top art men, Cedric Gibbons and Jack Smith, personally did the $10,000 "set" stage: a pylon, backed by six Greek columns, and topped with a 5-ft. gilt plaster replica of Oscar. As the evening slunk by, this gaudy setting was filled with some rare gems...
...when horse racing was changing from rich man's sport and poor man's ruin to big business, Metro-Goldwyn's Mayer became one of the top spenders. He sank more than $5,000,000 in horseflesh and horse farms. A man who likes to run things himself, he found that he was working harder at his hobby than at running Hollywood's richest movie studio. Last week, after convincing himself it just wasn't fun any more, L.B. sold...