Word: metzingen
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...Metzingen, a small town in southern Germany with a population of around 22,000, seems an unlikely place for a circus troupe to pitch its tent in the middle of winter, yet what looks like a vast, tented city looms from an icy field. The isolation of the location is summed up by the banter of several guests as they step inside...
...crazy thing was, there were big mistakes in all areas. The organization didn't work, and not because we don't know Milan. The problem was, the spirit didn't come over." Once in charge, Sälzer reconnected the company's most fashion-forward sector to its Metzingen DNA. Today, womenswear generates an estimated $263 million for the company. While Sälzer is pleased with that, "I don't want to have this experience again," he says...
...every man has a suit, a shirt, a tie. Any company can have a show. "But we try to get our own people excited through a show of the best standard, where the food is good and the drinks are O.K. too, and we do it here in Metzingen, in the middle of nowhere...
...looked to the former East Berlin for inspiration, attracted by its edgy art and music scenes and fashion-forward street life. Slimane rented a studio there for three years while producing a glossy photography installation and a book about the city. Last fall Hugo Boss, which is based in Metzingen, in southern Germany, held its annual fashion show and party in an abandoned Berlin post office. The look of Berlin--a low-key mix of vintage leather coats, rolled-up scarves and knee-high boots--has been a favorite for several seasons. And the city is widely cited...
...Hugo Boss is the name of a fast-growing company with headquarters not in the fashion capitals of Paris and Milan but in the small West German town of Metzingen, 19 miles from Stuttgart. Sales of Boss's stylish suits, sports jackets, sweaters and other men's clothing jumped 30% last year, to about $60 million. After years of rising popularity in Europe, the Boss line is now making inroads in the U.S. as well. Thanks to Boss, the country that gave the world BMW cars and Becks beer is becoming a force in high-fashion...