Word: mexicanas
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...zinnias and a Yellow Nugget marigold (see color pages), a large bloomer meant to last from Memorial Day to after Labor Day. At Jackson & Perkins, people sentimentalized over last year's John F. Kennedy rose, craned to see the company's newest offerings-a red rose named Mexicana, whose petals turn to silver near the stem, and a bright new floribunda, Apricot Nectar...
...fertilize flowers to achieve the blend of color, size and hardiness to captivate this spring's buyer. To produce a new hybrid, employees brush pollen individually onto the pistils of 10,000 roses, consider themselves lucky if three of the resulting 100,000 seedlings seem worth cultivating. The Mexicana rose cost $50,000, not an extravagant expenditure if only 1% of the nation's 35 million rose growers...
...evening, cooling breezes blew down from the mountains, and the mariachi music lasted far into the night. In the early 1950s a dozen or so Americans went to live in Vallarta. Friends came to visit-and hurried back on their own. Before long, Mexicana Airlines started flying in DC-3s, then DC-6s daily from Mexico City and Los Angeles. The boom...
...have been recurrent rumors that his Bremen plants were about to be sold to one or another of Detroit's Big Three. Last week, after six months of quiet negotiation, Borgward was finally sold for $14 million-but not to Detroit. The buyer turned out to be Impulsora Mexicana Automotriz, a consortium recently formed by top Spanish Truckmaker Eduardo Barreiros Rodriguez and a covey of Latin American entrepreneurs, including Bolivian Tin King Antenor Patino and Millionaire Mexico City Lawyer Ernesto Santos Galindo...
...Mexico the joint venture accounts for 11% of the total $544 million U.S. investment in Mexico since 1950, includes many mergings of U.S. private capital with Mexican government funds. The Mexican government and the Celanese Corp. of America formed the jointly owned Celanese Mexicana, now grown 16 times into a corporation capitalized at $27 million. Other outstanding joint ventures in Mexico: Nabisco-Famosa (biscuits), Altos Hornos (steel), Tubos de Acero (a combine with Italian, French and Swedish capitalists to make steel pipe...