Word: mexicanization
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Dates: during 1960-1969
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Humphrey has suffered other disappointments. He had been tentatively selected as head of the U.S. delegation to the inauguration of Mexican President-elect Gustavo Diaz Ordaz this month. But Senator Mike Mansfield complained that, as the President's legislative leader, he needed the assignment to demonstrate his high standing with the Administration. That made sense to Johnson; he canceled Humphrey's appointment and put Mansfield in his place...
...took over, is what might be expected of Mr. Hard Sell. An accountant who rose through the international division, which rings up 53% of the company's sales, Lesch has personally rung doorbells to interview housewives from Bangkok to San Diego, has sold Colgate's Fab to Mexican villagers by rolling up his sleeves to show them that they could even use it to wash clothes in streams. His first act as Colgate president was to drop out of sight for three months while he toured the U.S. asking store managers and housewives for suggestions. That tour convinced...
...purpose of the Díaz Ordaz visit was a round of private talks with Johnson on trade, migrant labor, the Alliance for Progress, and the like. But before they began, the Mexicans found out how extensive L.B.J. hospitality can be. Lyndon jockeyed out to meet the Díaz Ordaz plane on the asphalt runway behind the ranch house in his electric golf cart, the same one in which he gave Lady Bird a few anxious moments careening around the grounds the next day (see cut). Díaz Ordaz was ready for him, and with a grin even...
This virile, whimsical odyssey rises to a not-quite-credible climax at the Mexican hideout of Dixie Renegade Edmond O'Brien. It is two years since Appomattox, but O'Brien, nursing a mad dream that he will resume the Civil War, has established himself in a sort of alfresco plantation house as commander in chief of 1,000 or more Apache Confederate troops. Crazy, sure. But if Rio Conchos is no High Noon, it is a tough-minded little western that cuts the television competition down to size. It makes most of the saddlesoap operas that jockey...
Such are the questions facing the California Supreme Court in the case of Miguel Vega Andrade, 44, a Mexican-American whose troubles began when he injured his back, lost his job, and was separated from his wife. Andrade regularly paid $120 out of his $200-a-month medical compensation to help support his four minor children. After two years, Andrade's compensation ceased. Since then, he has been basically supported by his common-law wife, Elma Martello, by whom he has a three-year-old daughter...