Word: mexicanization
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Dates: during 1960-1969
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...than politicians, and it was not accidental that each was the founder of his own party. In Mexico, convivial gossip about a prominent man inevitably rolls around to his casa chica -the love nest where he keeps his mistress. "We expect them to have mistresses," says one wealthy married Mexican lady. "After all, they...
...playboy. "The kind of man that men follow and women chase" is how one Peruvian woman defines it. But the trait goes farther than simple male ego. It turns arguments into blood feuds, business dealings into tests of strength, and heroic revolutionaries into ruthless tyrants. Says the Mexican poet Octavio Paz: "One word sums up the aggressiveness, insensitivity, invulnerability and other attributes of the macho: power. It is force without discipline or any notion of order; arbitrary power, the will without reins and without a set course...
Planned Success. Since then, in theory, all a landless Mexican peasant has to do to get a farm is petition the government. If his claim is legitimate, he can then colonize unsettled government lands, join a communal farm called an ejido (pronounced eh-hee-doh), or move onto nearby expropriated plots. Land on any private farm that exceeds the government-set acreage ceiling, running from 250 acres to 1,500 acres, according to improvements, is subject to expropriation without compensation. Since the revolution, governments have parceled out some 125 million acres to 2,700,000 families and established...
...rocky central plateaus, resettled peasants now have irrigated fields, modern machinery, new roads to market, radios and refrigerators, and tuition-free trade schools. New villages with thriving shops and markets have sprung up near the farms. The government provides low-interest loans for modern equipment and technical training. Mexican land reform, says the government, is in a "constructive phase," and since 1959 more than 26,000 people have hacked out new farms and villages on tracts of virgin land...
Today, California newspapers offer frequent columns of surf news. Magazines such as Surfer and Surfing Illustrated have appeared on the stands. Surf songs keep deejays spinning even in Chicago, which is relatively surfless. And from Santa Barbara to the Mexican border, when the word goes out that "surf's up!" whole families go streaming toward the handiest stretch of Pacific shore. "Ninety percent are beginners," broods Bill Cooper, executive secretary of the U.S. Surfing Association. "Half of them give it up in a year or two, but then there are more-and the real danger of surfing...