Word: mexicanization
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Dates: during 1980-1989
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...Alabama-born Jaynes, who remains very much the Southerner. Yet his patchwork-quilt collection of pieces covers every section of the nation. Among the subjects that have piqued his interest are the loon preservationists in New Hampshire, a restaurant in Barrow, Alaska, that is the only place to find Mexican food in the Arctic Circle, and an entrepreneur in Des Moines who sells live bait through vending machines...
When Presidente Carranza, the Mexican President's Boeing 727, took off for Washington last week, the mood among the Mexican Cabinet members inside was decidedly buoyant. True, the last four meetings between Mexican President Miguel de la Madrid Hurtado and Ronald Reagan had ended with both leaders, who enjoy warm personal relations, agreeing to disagree on most issues. True, since their last meeting in January, the collapse in the price of oil, the major export of Mexico, had pitched the country deeper into its worst economic plight in 50 years. True, the crisis had aggravated pressures on Mexico's northern...
...Mexican optimism was well founded. After a talk that lasted nearly three hours, Reagan and De la Madrid stepped onto the South Lawn of the White House eager to stress the positive. Applauding the "determined and valiant effort" of the Mexican government and people to reverse their economic misfortunes, Reagan said the "Government of the U.S. is ready to extend a hand whenever and wherever it is necessary." In response, an unusually relaxed De la Madrid extolled "an extraordinary effort to better the atmosphere of our relations." As a small symbol of their neighborly feelings, Reagan and De la Madrid...
...only the start. Next come the wildly colored drawstring trunks, the boldly patterned shirts, beach cruisers (bicycles with balloon tires and wide seats ( priced at $125 or so) and Zinka, multicolored zinc oxide applied like war paint. Those of drinking age reach for Corona beer, a favorite Mexican brew at Hussong's Cantina, a surfing hangout in Baja California. Noting the influence of the bar on surf culture, Moctezuma Imports, which markets Corona, has introduced a new brand called Hussong...
...market, people laughed at me." Indeed, Caplan has the last laugh: she now ships 150 to 200 items all over the country at any given time. Besides such novelty vegetables as sugar-snap peas, pearl onions and spaghetti squash, she stocks Asian pears from Japan, loquats from Chile and Mexican Burro bananas. Inspired by her success with the kiwi, Caplan has gone back to New Zealand for tamarillos (tart, egg-shaped tree tomatoes), pepinos (purple-striped golden melons with a silken texture and a flavor reminiscent of pears and honey) and kiwanos, which she describes as the "weirdest looking fruit...