Word: mexicanization
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...Mexico allows a person to carry enough marijuana to roll four joints and enough cocaine to snort about four lines. The law will be a boon for drug addicts and American tourists, who will no longer fear sleepless nights in Mexican prison (As long as they forgo the fifth joint). But it is unlikely to have any other obvious effects. The law is a step in the right direction and will stop some of the corruption in police forces: It has been common practice for people found possessing drugs to face jail time, unless, of course, they...
...first Mexican P.F. Chang's opened in a glitzy new mall in the capital's financial district. The chic restaurant, similar to other branches in the U.S., features large Chinese murals, terra-cotta warriors, mood lighting and a lengthy wine list. It's an anomaly in Mexico, where the bar for Chinese food is set low. In the handful of eateries that dot Mexico City's two-block Chinatown, it's common to start a meal with deep-fried wonton-dough sticks and a hefty bowl of neon-red sweet-and-sour sauce. "The biggest challenge will be performing...
...great deal of sense because it's closer [to the U.S.]," says DeAngelis. Greg Ruedy, a restaurant analyst at the Stephens financial-services firm in Little Rock, Ark., says it's logical for the company to start in Mexico given the number of American tourists there, the flow of Mexican migrant workers returning home from the U.S. who are already familiar with the brand and limited expansion prospects Stateside. "Most large, casual diners see that international growth is a much larger opportunity than the domestic opportunity," says Ruedy...
...Still, Alsea is not taking any chances. To educate Mexicans about the particular brand of Chinese food that P.F. Chang's serves, last month it hired a flatbed truck to drive around Mexico City with a massive statue of a horse and models dressed as terra-cotta warriors who handed out Chinese takeout boxes filled with chocolate fortune cookies. Unlike fast-food giants such as McDonald's and KFC, which localize their menus in other markets, the Mexican menu of P.F. Chang's is nearly identical to that in the U.S., except that customers will get more hand-holding with...
...company isn't waiting to see if Mexicans and Kuwaitis like its food - it's already negotiating a deal to expand to the Philippines, and it's exploring options in Canada, Puerto Rico, India and Singapore. As for China itself, "Time will tell," says DeAngelis. But there's at least one food-industry model that suggests that the company may stand a chance at selling Americanized Chinese food to Chinese in China. After pulling out of the Mexican market in 1992, Taco Bell relaunched in the country two years ago and now has plans to expand to 300 outlets...