Word: mexicanization
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...That may be overstating it, somewhat: It's unlikely that most Mexicans really feel that mid-19th century life was exactly "ideal." But the heat generated online by the ad does reveal that the war and resultant redrawing of the map 160 years ago can still spark a furor on both sides of the border. Thousands of critics accused the ad of being anti-American and took pains to defend the inclusion of the southwestern states into the union. "It is absurd to believe that the U.S. stole Texas and California since most inhabitants of the Southwest considered the 19th...
...Others defended the ad for reminding the public about the war. "Anti-American? The only thing they did was to show how one day the U.S.-Mexico map was. Or is the Mexico-U.S. war and how the U.S. stole Mexican territories not part of the American continent's history?" retorted a blogger who called himself Asturcon...
...Ruminating over the loss to the U.S. of what had been Mexican territories before the Mexican-American war of 1846-1848 may have been an ad maker's idea of a good way to sell hard liquor and get a chuckle south of the Rio Grande, but some up north didn't find it so funny. After a barrage of complaints on its Internet site and threats to boycott the Swedish-made brand in the U.S., Absolut announced it was withdrawing the advert. "In no way was this meant to offend or disparage, nor does it advocate an altering...
...Writer Guadalupe Loeza says the advert went down well in Mexico because many people here still begrudge the loss of half of their territory to their northern neighbor. The 1848 war fills up big chunks of school history textbooks, and Mexicans have made national heroes of teenage soldiers who reportedly jumped to their deaths rather than surrender to the U.S. army as it swept into Mexico City. The ensuing Treaty of Guadalupe ceded some 525,000 square miles of Mexican territory to the U.S. for $15 million, and also included Mexico's first formal recognition of the loss of Texas...
...Several leading Mexican writers have even portrayed the vast immigration of Mexican workers to southwestern United States represents a Reconquista of the lost territories. And it was precisely this equation of the old map with the flood of immigrants into the southwestern United States that angered many who blasted Absolut over...