Word: mexicans
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Dates: during 2000-2009
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...various genders crowd around her, matching their protuberances to her orifices, until she is nearly smothered in closeup. Cut to the seven slowly withdrawing from their feast, and, presto, Maier has disappeared. That's the end -except for the closing credits, where we find that "Julio" was played by "Mexican Anonymous. The lighting cameraman was Dutch Anonymous, the script girl Belgian Anonymous and the assistant editor: English Anonymous. The whole Anonymous family worked on this...
...lesson of this tall tale, know thine target, has revived relevance to a new generation of marketers, who, after years of simply translating their mainstream English-language advertising into Spanish, are now creating product lines for U.S. Hispanics. Among these: Hershey's Cajeta Elegancita candy bar. The Mexican term for caramel flavor made with goat's milk, "cajeta" is also a word for female genitalia in Argentine slang. This idiomatic tangle highlights but one of the challenges of marketing to so disparate a group as the 37 million U.S. Latinos...
...knit families or having loved ones in another country-while reinforcing the brand identities that Hispanics recognize. Casting agents often seek neutral accents and ethnically appropriate actors who appeal to a broad spectrum, a task more complicated than it seems, even though about 67% of U.S. Latinos are of Mexican heritage. In some Latin American countries, people with the lightest skin color make up the elite and dominate the media, including ad images. This jars with the American take on diversity, says Andrew Speyer, of the Zubi agency in Miami: "Most advertisers in Mexico are not portraying the average Mexican...
Less than 10 miles from the Mexican border, a vacant lot in Sierra Vista, Ariz., looks like a trash dump. Between the chaparral and scrub oaks are backpacks, sweatshirts, jeans, sneakers, used toilet paper and water bottles filled with urine. Chris Simcox, a small-town newspaper owner, flips through a book he picked out of the refuse titled Aprenda Ingles sin Maestro (Learn English Without a Teacher), shakes his head and says, "Welcome to the invasion...
...movement has aroused fears of vigilantism. Mexican President Vicente Fox has called groups like Simcox's "immigrant hunters," and President Bush said last week, "I'm against vigilantes." Jennifer Allen of the Border Action Network says she is preparing a human-rights complaint against the U.S. government for "failing to prosecute vigilante groups." Local officials in Arizona are nervous about hundreds of Minuteman volunteers coming from out of state, and Michael Nicely, head of the Border Patrol's Tucson sector, says the Minuteman Project will "hamper border safety...