Word: mexicans
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Dates: during 2000-2009
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...next "glocalization" trick: exporting Taco Bell, its top brand in the U.S., to Mexico. In late October, a Taco Bell headed for the border and to a Mexican suburb, its grand opening attended by government officials and hordes of press. Diners flocked to the restaurant, located in a busy shopping plaza in Monterrey, though many seemed bemused by the offerings. Claudia and Ignacio Sosa dropped in with their toddler Fatima after a trip to the supermarket. "This is not tacos or burritos or quesadillas, even though they're called that," says Claudia. "We have never had a taco with rice...
...executives are confident that Mexicans are ready for Mexicanish food. Up to 10 more Taco Bells are in the works there through 2008, with plans to reach 300 eventually. To be accurate, Yum first tested the market in 1992 but withdrew two years later. This time Taco Bell doesn't pretend to be Mexican. "We're Mexican-inspired," says YRI's Allan, "and Mexicans should feel proud of that." Its advertising slogan is "Es otra cosa," or "It's something else"--a pointed acknowledgment that what Yanks call a taco doesn't resemble the real thing at all (the closest...
...Asian ethnicities are fortunate enough to comprise a substantial proportion of the campus population—these ethnicities can more easily draw upon sheer numerical leverage in order to make their presence and voices heard. Asians collectively comprise a fifth of campus. But what of other, less represented groups? Mexican Americans make up 3.7 percent of the undergraduate population, while comprising 7.4 percent of the United States. Native Americans comprise an even smaller proportion of the student body. For purely numerical reasons, these groups have a much harder time mobilizing their collective voices. One of the goals of an academic...
Investigators have yet to solve any of the 13 musician killings. Nor have they revealed any suspects, although they have said that drug gangs could be responsible. The same murkiness clouds most of the 2,500 slayings in Mexico this year that have been tallied by the leading Mexican newspapers in what they call "execution-meters." Those killings involve ambushes or abductions and appear to bear to marks of organized crime...
...slain entertainers all played related styles of music. Hailing from ranches and small towns in northern Mexico, the genre (which includes Banda, Nortena, Grupero and Durangense) combines Mexican folk melodies with the marching band ryhthms of German immigrants. The music has now evolved to include electric guitars and keyboards and is as popular in big Mexican and U.S. cities as it is in the countryside...