Word: meyering
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Remember when ammonia and pine-sol were the telltale scents of cleanliness? Times have changed. A growing number of consumers are following their noses to a new and pricey category of housekeeping products that combine cleaning power with aromatherapy. Wendt, for instance, is partial to the Mrs. Meyer's brand of dish liquids and countertop sprays. "The smell is amazing," she gushes, "and it fills the house for a little while when you use it." She's also fond of Laundry Fragrance--added in the final rinse cycle--from the Good Home Co., which comes in lavender, vanilla and such...
...late 1999 Nassif launched the Caldrea line of cleansers, with multilayered fragrances like lavender-pine and green tea--patchouli. A little over a year later, she added the Mrs. Meyer's clean day brand, which features single-note aromas. (Mrs. Meyer is the real name of her thrifty, no-nonsense mother.) The products are sold mostly at specialty shops like the Container Store, high-end grocery stores like Whole Foods Market and other upscale locales. Nassif's company also produces the Essential Oil Collection of cleaning products for the catalog retailer Williams-Sonoma. Overall company revenue has doubled annually...
...container of Mrs. Meyer's dish soap and $18 for a 34oz. bottle of Good Home's Laundry fragrance, those are clearly luxury items. (A 25-oz. bottle of Palmolive or Joy dishwashing liquid can be had for just $1.99.) What customers are paying for is not only costly ingredients like French lavender oil and fancy packaging but also some fairly sophisticated chemistry. Combining aromatic oils with cleaning agents is not so easy to do, explains Avery Gilbert, president of Synesthetics Inc., a firm based in Montclair, N.J., that provides consultations to the fragrance industry. "The soap base has chemical...
...customers become fanatical about this stuff," says Cindy Cooper, proprietor of 560 Main, the shop in Pleasanton where Kimberly Wendt replenishes her cleaning supplies. Customers "rant and rave," says Charles Conn, a merchandiser at Whole Foods Market in downtown New York City. "I hear them say that 'Mrs. Meyer's made me like doing the dishes...
...Halsey R. Meyer...